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Event Horizon: Sales in a Lean Startup

Attended the Lean Startup conference this week and hosted with Sean Murphy our “Engineering Your Sales Process” workshop there.

ReturnPath’s George Bilbrey offered his perspectives on “Sales in a Lean Startup.” He focused on “Hortizon 3″ selling – looking ahead 24-36 months and how you need early evangelists to fill these sales positions. Here’s his presentation from Slideshare:

George Bilbrey – 2012 Lean Startup Conference from Eric Ries

Also check out Mark Suster’s post – “Startup Sales – Why Hiring Seasoned Sales Reps May Not Work.”